There will be text!
The presentation page also comes equipped with 3 text areas and an infinite number of columns. The text areas are positioned above and below the columns and blog posts. They support HTML tags (including images) and [shortcodes] so you can turn the Presentation Page into your personal playground.
Just like everything else on the Presentation Page you can choose whether to use these text areas or not. You can edit them from Theme Settings » Presentation Page Settings » Text Areas.
There will be columns!
You can also set the number of columns per row and much more from the theme settings.
HTML5 + CSS3
There will be posts!
You can also choose to show your latest posts on the Presentation page. From the theme settings you can select how many posts to show and more will be loaded via an Ajax button.
Even if you can show your latest posts on the Presentation Page, you can also use the Blog Page Template to designate another page as your primary blog posts page. While creating a new page or editing an existing one choose Blog Template as the page template and save.
For more information read all the help sections from the Theme Settings.
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.